15%Public retail data
A fall that was noise
fall in revenue that was within normal variation
- What was observed
- Revenue fell from £1,749,039 to £1,479,878 between the same months of two years.
- What a generic approach says
- A 15% fall: investigate and act.
- What the engine read
- The fall was within normal variation for this business, and returning customers carried 76% of it.
- What it meant for the decision
- Knowing when not to act is part of the decision.