Every decision that moves money should be able to show its working.

Founder

Dr Parisa Milne holds a PhD in signal processing, pattern recognition and machine learning.

She has spent twenty years in applied machine learning across healthcare, retail and financial services, including eight years leading advanced analytics at Woolworths Group.

There her teams built pricing, markdown and promotional planning across millions of product and store combinations in more than 1,000 stores, and personalised offers for millions of customers.

Luminnovate brings that work to financial services, where every decision that moves money should be able to show its working.

Approach

• Evidence firstEvery figure traced to its source; AI explains the evidence and never invents it.
• ContextEach customer judged against its own normal and its peers.
• Proven before deployedValue shown on your own history, in dollars, against what you do today.
• Your environmentThe software runs where your data already is.