Where do I stand?
See liquidity, stability, resilience, concentration and trajectory in the context of how your business earns, pays and operates.
Decision intelligence for small business
Know where your business stands—and where it could go next.
Standing helps you understand your financial position, why it is changing, where your best growth opportunities are and what to do next—based on how your own business actually operates.
The early-access list asks only for your contact details. It does not connect to your bank or collect banking data.
Four questions, one connected view
From financial activity to a better decision.
Most tools tell you what happened. Standing is being built to interpret what the numbers mean for your business, explain the likely drivers and help you evaluate the next move.
Why is it changing?
Separate the effects of revenue, costs, timing, seasonality, debt and exceptional events, with evidence and confidence made clear.
Where could I grow?
Find the products, periods, channels or investments showing genuine potential—and the constraints that could prevent that growth.
What should I do next?
Compare relevant choices such as hiring, borrowing, investing or changing costs, then prioritise the next questions and actions.
Who this is for
Specific to your business—not generic small-business advice.
Standing learns your operating model, normal patterns, current goals and constraints before interpreting what the numbers mean.
Your operating model
How this business earns revenue, pays costs and moves through its working-capital cycle
Your own normal
Your history, seasonality and recurring patterns—not only a broad industry average
Your objective
The decision you are making: hire, borrow, invest, stabilise or grow
Your constraints
Your available cash, commitments, capacity and tolerance for risk
Early access
Be among the first to make a decision with Standing.
Join the list and tell us which business decision you most want help with. We’ll contact you when the first secure trial is ready.