AI Marketing Mastery

Transform Your Business Through Strategic AI Implementation

Leverage 20+ years of data science and AI expertise to bridge the gap between technical AI capabilities and measurable marketing results.

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Parisa Milne Has Helped Australia's Leading Brands

AI Marketing and Business Strategy

Actionable insights at the intersection of AI, marketing, and business growth

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DO THESE CHALLENGES

SOUND FAMILIAR?

🔄 You have access to impressive AI tools, but there's a gap between technical capabilities and real marketing results. Your data scientists and marketers speak different languages, creating solutions that miss the mark on business objectives.

🧩 You understand AI's potential, but the path from concept to implementation seems overwhelming. Every step forward reveals unforeseen complications, far more challenging than vendor demos suggested.

📊 You've invested in AI marketing initiatives but struggle to measure their true impact. Traditional metrics don't capture the full value, making it difficult to justify further investment.

👥 Your marketing team understands the business goals but lacks the technical expertise to effectively leverage AI. Finding talent with both marketing and AI knowledge seems impossible.

🔍 The AI landscape changes weekly, leaving you unsure which technologies to prioritize. Vendor promises sound similar, making it difficult to distinguish between transformative solutions and incremental improvements.

⚙️ New AI solutions create silos rather than integrating with your existing marketing stack. Your team spends more time on technical workarounds than strategic marketing.

⚖️ You're navigating privacy regulations, brand risks, and ethical considerations without clear guidelines. Every AI implementation raises new questions about data usage and consumer trust.

I've helped organisations overcome these exact challenges through my practical, business-focused approach to AI marketing implementation.

My Implementation Approach

I bridge the gap between AI's technical complexity and practical marketing transformation.

With 20+ years in data science and AI leadership, my approach focuses on three core principles:

Practical Implementation Over Theory - Experience the thrill of seeing AI marketing actually work in your business, not just in presentations
Business Results, Not Technical Showcases - Feel the impact of AI initiatives that deliver measurable value your executives can't ignore
Empowering Your Team - Witness your team's confidence grow as they master AI capabilities that continue evolving long after our engagement ends

Learn More About My Philosophy

My AI Implementation Philosophy

Bridge The Technical-Practical Gap: I translate complex AI capabilities into practical marketing applications that transform how your business connects with customers. Watch your team light up as technical possibilities become tangible marketing results.
Focus On Implementation, Not Theory: Experience the thrill of seeing AI marketing actually work in your business—not just in presentations or case studies. Feel the difference between talking about AI and watching it drive real results for your organization.
Demystify AI For Marketers: Witness the confidence bloom across your marketing team as they master AI tools that once seemed intimidating. The moment when your team takes ownership of AI capabilities is when true transformation begins.
Measure What Matters: Celebrate the breakthrough moment when you can definitively show how your AI initiatives are impacting the bottom line. There's nothing more powerful than watching skeptical executives become believers through undeniable results.
Build Sustainable Capabilities: Imagine your team independently evolving your AI marketing capabilities long after our engagement ends. This isn't about temporary fixes—it's about permanently elevating your organization's capabilities.
Ethical Implementation By Design: Sleep soundly knowing your AI marketing initiatives strengthen customer trust rather than risking your reputation. Feel the confidence that comes from responsible implementation in an increasingly regulated environment.
Learn, Adapt, Evolve: Experience the competitive advantage of AI systems that get smarter over time while your competitors remain static. The satisfaction of watching your initial investment multiply in value month after month is unmatched.

This philosophy has transformed marketing capabilities for leading organizations across healthcare, retail, FMCG, and commerce—creating not just technological advancement but fundamental business evolution that continues to deliver value year after year.

Community Membership

Join our supportive AI marketing community where you can ask questions, learn fundamentals, and connect with like-minded professionals navigating the AI landscape.

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One-on-One Coaching

Work directly with Parisa and get personalised guidance tailored to your specific business challenges. Get direct access to my cross-industry expertise as we develop a customised AI implementation roadmap for you.

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Live Masterclasses

Interactive sessions focused on specific AI marketing topics with real-time Q&A and collaborative exercises. Each masterclass includes actionable templates, case studies, and implementation guidance for immediate application.

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Meet Parisa Milne

With a Bachelor, Master and PhD in Computer Science and over 20 years of experience as a data science and AI manager, I bridge the technical complexities of AI with practical business implementation in marketing, ecommerce, and retail.

My journey spans 5 years in the healthcare sector and 8 years in retail, where I've managed data science teams and directed advanced analytics initiatives across Supply Chain, Store Operations, Marketing, Media, and Customer domains. This management experience gives me a unique perspective on how AI can transform marketing across different industries.

I've earned certification in "Digital Marketing in AI World" from London Business School, combining academic rigor with real-world application.

As a published academic, data science manager, and speaker at Australian and international conferences, I specialise in predictive modelling, Generative AI solutions, and custom AI project implementation.

My approach focuses on translating technical AI capabilities into measurable business results. I believe in demystifying AI - making it accessible, practical, and aligned with business objectives rather than technology for its own sake.

Whether you're just beginning your AI marketing journey or looking to optimise existing initiatives, I provide the management expertise, guidance, frameworks, and implementation support to help you succeed.

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